Pilot Companies:
A collaborative, developmental community.
Beginning in March 2025, some of the most innovative companies in the natural products industry will participate in a 9-month pilot of the Purpose Pledge. During the Pilot, these companies will collaboratively refine and validate the Pledge’s 10 Commitments while benchmarking their operations against the commitments and developing their first 3-year Commitment Plan.
Dr. Bronner's
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America, and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the “All-One!” vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world.
As a society we have to collectively embrace an economy based on ethical and not extractive and exploitative business practices. Purpose Pledge is an invitation for companies to rise and journey toward that just and healthy economy together.
–David Bronner, CEO
Gaia Herbs
Gaia Herbs is committed to connecting people, plants, and planet. Since 1987, they have set the industry standards for growing, harvesting, sourcing, and manufacturing clean and pure herbal supplements. Their 270+ acre Western North Carolinian Regenerative Organic Certified™ farm grows over 45 types of herbs each year. In addition to producing the finest herbal supplements on the planet, they are proud to promote personal wellness, responsible business practices, and planetary health to build a more inclusive and sustainable future.
Gaia Herbs has set the standard in herbal supplements for more than thirty-five years. The Purpose Pledge aligns perfectly with our values and is an opportunity to elevate our impact alongside other visionary partners.
–Kyle Bliffert, CEO
Guayakí Yerba Mate
Guayakí Yerba Mate is the U.S. leader in yerba mate [yer-bah ma-tay] and a pioneer in organic beverages and the regenerative business movement. Named 2024’s Mindful Awards Company of the Year, Guayakí is a certified B Corp and Social Purpose Corporation that aspires to create net positive impact from seed to shelf. That's why Guayakí sources shade-grown, certified regenerative, organic, and fair trade mate from Indigenous peoples and local communities to help conserve and restore the Atlantic Forest in South America. Photo credit: Henry Maille
From being a founding B Corp, to the first fair trade and first Regenerative Organic Certified® yerba mate, we’ve always been a pioneer of high environmental and social standards and are proud to participate in the Purpose Pledge pilot.
–Ben Mand, CEO
Kuli Kuli
Kuli Kuli is here to fill your life with the incredible power of plants. Starting with the cleanest Moringa on the market, we cultivate the world’s most potent superfoods in partnership with small communities of growers. We carefully craft them into delicious blends, lattes, and gummies that are packed with positive impact for your body, our growers, and the planet.
I didn't start Kuli Kuli to sell products -- I started Kuli Kuli to be a market-based vehicle of change to pull small farmers out of poverty by selling sustainable superfoods. Joining the Purpose Pledge feels so exciting, as we know there is so much we can learn and do to deepen our impact further.
–Lisa Curtis, Founder & CEO
Lundberg Family Farms
Lundberg Family Farms is the leading U.S. Regenerative Organic Certified® food brand best known for its packaged rice varieties, rice sides, and rice snacks. Family-owned and founded in 1937, Lundberg’s farming practices are a force of land-restoring, habitat-preserving, community-building wonder. And if they care this much about how rice is grown, just imagine how much they care about how it tastes.
The Purpose Pledge creates space for collaboration. We don’t have time to waste. It’s all hands on deck. As we say at Lundberg, the health of our bodies and our planet depend on it.
–Craig Stevenson, CEO
Mountain Rose Herbs
Since 1987, Mountain Rose Herbs has been known for its uncompromising commitment to organic agriculture, sustainable business practices, and a steadfast focus on providing high-quality wellness products. From its support of domestic Regenerative Organic Agriculture to Fair Trade and FairWild standards, Mountain Rose Herbs takes pride in doing business right. The company’s belief that people, plants, and planet come before profit guides everything they do, which is largely made possible by their private ownership and passionate leadership team.
Mountain Rose Herbs is delighted to commit to the Purpose Pledge and continue our journey towards a transparent and collaborative future that benefits both community and planet.
–Cameron Stearns, CEO/CFO
MUD\WTR
We started in 2018 with a simple but disruptive idea: what if our morning ritual could be more than just a vessel for high doses of caffeine. We make 100% USDA organic no-to-low caffeine blends using USA-grown functional mushrooms and superfoods to give you sustainable energy, focus, and immune support. Since launch, we've served over 2 million customers and are now in Target and hundreds of stores across the country, we even opened our own mushroom café in the heart of Santa Monica. We believe healthy habits lead to healthy minds and pursue that purpose with our products and our impact work.
I believe business shapes both our lives and the planet. This Purpose Pledge is our commitment to ensure our impact is positive—creating a new groove for businesses that work for the greater good.
–Shane Heath, CEO
Nature's Path Organic Foods
Founded in 1985, Nature’s Path Organic Foods is North America’s largest organic breakfast and snack food company and produces USDA and Canadian Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line – socially responsible, environmentally sustainable, and financially viable, Nature’s Path works diligently to leave the earth better than we found it.
We’re honored to join the Purpose Pledge alongside Dr. Bronner’s, as it aligns perfectly with our purpose to always leave the earth better than we found it,” said Arjan Stephens, President and CEO of Nature’s Path Organic Foods. “Together, we’re not just creating better products; we’re driving meaningful change for a brighter, more purposeful future..
–Arjan Stephens, President & CEO
Numi Tea
Founded in 1999 by brother and sister Ahmed Rahim and Reem Hassani, Numi Organic Tea is an award-winning social enterprise, founding B Corporation member, and leading purchaser of organic, Fair Trade teas. Committed to sustainability, Numi uses post-consumer waste-paper, plant-based packaging, plastic-free tea bags and wrappers, is Climate Neutral, supports community development projects locally and internationally, and has contributed more than $1 million in Fair Trade Premiums to its tea farming communities.
Leading with positive and clear intentions gets us one step closer to activating purpose and healthy values in business systems, benefiting all stakeholders and rippling goodness into this universe.
- Ahmed Rahim, Founder & CEO
Organically Grown Company
Founded by farmers, activists and food lovers, Organically Grown Company has been the forefront of the organic movement since 1978. As a Purpose Trust-owned organic produce marketer and distributor, OGC uses its business as a force for good. Partnering with farms of all sizes, OGC champions organic agriculture for healthy soil, a thriving planet and healthy people. Through its Mission Fund, OGC provides grants to farmers, customers and nonprofits, and supports projects that help growers adopt regenerative practices.
Now is a critical time for businesses to stand firm on building a more sustainable and equitable world. Organically Grown Company is joining the Purpose Pledge pilot to birth the next era of mission-driven businesses that are genuinely focused on responsible corporate governance, recognize that our differences are our strength and move beyond greenwashing.
–Brenna Davis, CEO
Pachamama Coffee
Pachamama Coffee is a US-based coffee roaster wholly owned and governed by thousands of smallholder farmers in Latin America and Africa. The global cooperative was founded in 2006 by five innovative producer groups from Peru, Nicaragua, Guatemala, Mexico and Ethiopia, who pooled their resources to create their own coffee company in California. Pachamama’s mission is to sell organic coffee in the most direct way possible and, in doing so, improve the livelihoods of coffee farmers and their families
The world needs business models that are centered around stakeholders across the supply chain - businesses with a greater purpose than maximizing shareholder value for investors.
–Thaleon Tremain, Co-Founder & CEO
Philosopher Foods
Philosopher Foods exists to promote the flourishing of all Life through delicious, nutritious, ethical, and ecological food products from regenerative agriculture. Our sprouted almond butters and Gut Nuts fermented snack nuts are Regenerative Organic Certified plant-based proteins that support gut health. Our products are designed to regenerate microbiomes: in the gut through nutrient-dense sprouted and fermented foods, and in the soil through regenerative agriculture. Gut Nuts are the world’s first and only fermented nuts.
We signed Purpose Pledge to further commit to a holistically regenerative business that promotes the flourishing of all Life, including abundant livelihoods and health for all stakeholders
–Tim Richards, Chief Philosopher, Founder, Owner, & CEO
SIMPLi
SIMPLi is a leading regenerative organic pantry staples brand bringing the best ingredients in the world to you. With SIMPLi, you can discover new flavors, recreate beloved recipes, and trust in products that adhere to the same standards you expect from local farmers' markets, like freshness, transparency, and environmental stewardship. SIMPLi empowers everyone to enjoy flavorful, nutrient-rich meals while supporting indigenous and smallholder farms.
From day one SIMPLi has been working towards a food system that equally benefits people, producers and our planet. The Purpose Pledge squarely aligns with the vision we see for the future.
–Matt Cohen, Co-CEO & Co-founder
Wildway
Wildway is a breakfast and snack food company based in San Antonio, Texas whose products benefit ecosystems, communities, and the environment through regenerative practices that create positive health impacts for people and the planet. Wildway’s mission is to build a better food system that prioritizes planetary health, human health, and social justice through regenerative sourcing and regenerative business practices.
