Moving Purpose into Practice

Food and agriculture sit at the center of today’s most urgent challenges—from climate instability and supply chain risk to systemic inequity and declining consumer trust. While many companies express purpose-driven intentions, too few embed them into the decisions that shape real outcomes. The Purpose Pledge exists to close that gap—moving purpose from aspiration to action.

The Purpose Pledge is a collaborative initiative anchored in ten clear commitments that embed purpose into company governance, operations, and supply chains. It brings together an ecosystem of companies and allied support organizations in a shared, accountable community—where members learn from one another and measure progress publicly and transparently.

At its core, the Purpose Pledge is about restoring right relationship—between companies, people, and the natural systems on which we all depend.

1. Purpose-Led Governance

Embed purpose in board oversight and decision-making.

2. Product Quality & Transparency

Ensure product quality, safety, and transparency.

3. Supply Web Integrity

Build resilient, ethical, and regenerative supply chains.

4. Fair & Balanced Compensation

Establish equitable and balanced company pay structures.

5. Living Wage & Decent Livelihoods

Ensure living wages that sustain workers and their families.

6. Well-Being & Inclusion

Foster safe, inclusive, and thriving workplaces.

7. Community Engagement

Share prosperity with the communities we depend on.

8. Climate Action

Reduce emissions and invest in regenerative climate strategies.

9. Circularity for Zero Waste

Reduce waste through closed-loop systems and sustainable packaging.

10. Capability Building

Share knowledge, collaborate, and strengthen organizational capabilities.

Purpose Pledge Commitments

Read About the Commitments

3 Levers of Change

Pledge

The Purpose Pledge embeds purpose into company policies, practices, and daily operations. Pledge Companies commit to continuous improvement and measurable progress against rigorous ecological and social standards. Through the Purpose Pledge, members join a collaborative community grounded in accountability and shared learning, supported by allied organizations helping them advance the 10 Commitments.

Fund

The Purpose Fund is an investment facility providing flexible, long-term capital to companies committed to durable purpose governance. Designed to align financing with mission, it supports sustained impact, responsible growth, and ownership transitions without the pressure of short-term, return-driven liquidity mandates.

Policy

The Purpose Policy advances bold public policy frameworks that accelerate climate action, secure living wages across supply chains, and expand regenerative agriculture. Through targeted advocacy, coalition building, and regulatory reform, it aligns market incentives with stakeholder wellbeing—creating durable conditions for purpose-led companies to compete, grow, and lead.

Purpose Pledge
Companies

Purpose Pledge companies span food, personal care, supplements, and apparel—essentially any business with an agricultural supply chain. They take action through the 10 Commitments and support one another in a collaborative community. The Purpose Pledge fosters accountability, shared learning, and continuous improvement, with rolling enrollment allowing the community and systems to grow over time.