Uniting companies committed to cultivating right relationship, upholding mutual accountability, and accelerating the shift to authentic stakeholder capitalism.
The Purpose Pledge is our commitment to honoring all relationships—Growers, Suppliers, Employees, Customers, Communities, the Earth, and Each Other. We bring this pledge to life through our 10 Commitments.
1.
Product Quality
Produce high-quality products that align consumer wellbeing with the wellbeing of planet and people
2.
Independent Governance
Board majority control stewarded by purpose-led owners and management team
3.
Supply Web Integrity
Primary products meet or exceed high bar eco/social standards through benchmarking or certification
4.
Fair & Balanced Compensation
20:1 pay ratio (or better) between highest and lowest paid employees
5.
Living Wage
Employees make a living wage as calculated by the MIT Wage benchmark
6.
Inclusion
Company has instilled a culture of inclusion and belonging, where each employee feels valued and respected, regardless of their background, identity, or role within the organization
7.
Community Engagement
Minimum of 1% of company net revenues or 10% of net profits allocated to philanthropic giving initiatives
8.
Climate Positive
Emissions reductions tracking to recognized science-aligned targets
9.
Circularity for Zero Waste
Achieve an average diversion rate of 90% or greater from landfill, incineration, and the environment at large from manufacturing
10.
Capability Building
Organizational participation, knowledge sharing, and developmental collaboration with all member companies to support each member’s achievement of all Purpose Pledge commitments
Purpose Pledge Commitments
3 Levers of Change
Pledge
A community of land and ocean supplied companies committed to purpose driven policies, practices, and perpetual development with progress marked by clear metrics and eco+social standards. Each company pledges support, development, and peer-to-peer accountability to the Purpose Pledge Community.
Fund
Dual-focus investment facility for early-stage companies with terms that privilege long-term purpose governance and for later-stage firms enabling exits for venture investors to support maintenance and expansion of impact work unburdened from return liquidity mandates.
Policy
Catalyzing bold government policy that supports purpose-led business models, stakeholder capitalism, and centers environmental and social wellbeing.
Pilot
Companies
Leading companies in the natural products industry have signed on to Pilot the Purpose Pledge in 2025. Their commitment to this collaborative process includes community building and mutual development for the purpose of refining and validating the Pledge’s 10 Commitments, benchmarking their own progress across each commitment, and supporting each other develop their first 3-year plans to operationalize and achieve each commitment.
