Purpose Pledge is a community of practice dedicated to cultivating right relationship, upholding mutual accountability, and advancing the transition to authentic stakeholder economics.
Through the Purpose Pledge, we honor the relationships that matter most—Growers, Suppliers, Coworkers, Customers, Communities, Capital Providers, the Earth, and One Another. We honor these relationships through our 10 Commitments.
1.
Product Quality & Transparency
Develop and market products that prioritize consumer wellbeing and transparency
2.
Purpose Led Governance
Ensure majority control stewarded by purpose-led Board of Directors
3.
Supply Web Integrity
Certify products to meet high standards for environmental and social responsibility through credible benchmarks
4.
Fair & Balanced Compensation
Maintain a CEO-to-median employee pay ratio of no more than 25:1 in the country where the company is headquartered
5.
Living Wage
Ensure all employees earn a living wage, as defined by the International Labour Organization (ILO) and calculated by Living Wage for US/p>
6.
Well-Being & Inclusion
Cultivate a workplace culture that promotes well-being, inclusion, and respect for all employees
7.
Community Engagement
Dedicate a minimum of 1% of net revenues or 10% of net profits to philanthropic initiatives, including financial contributions, in-kind donations, and volunteer efforts
8.
Climate Action
Take verified climate action, by funding climate projects at a level proportionate to emissions, and achieve Greenhouse Gas (GHG) emissions reductions in line with science
Purpose Pledge Commitments
3 Levers of Change
Pledge
A community of land and ocean supplied companies committed to purpose driven policies, practices, and perpetual development with progress marked by clear metrics and eco+social standards. Each company pledges support, development, and peer-to-peer accountability to the Purpose Pledge Community.
Fund
Dual-focus investment facility for early-stage companies with terms that privilege long-term purpose governance and for later-stage firms enabling exits for venture investors to support maintenance and expansion of impact work unburdened from return liquidity mandates.
Policy
Catalyzing bold government policy that supports purpose-led business models, stakeholder capitalism, and centers environmental and social wellbeing.
Pilot
Companies
Leading companies in the natural products industry have signed on to Pilot the Purpose Pledge in 2025. Their commitment to this collaborative process includes community building and mutual development for the purpose of refining and validating the Pledge’s 10 Commitments, benchmarking their own progress across each commitment, and supporting each other develop their first 3-year plans to operationalize and achieve each commitment.
